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Known for its love of novelty and regional diversity, Japan has given this beloved treat so many different unique, and quirky twists. Each bite takes you on a journey where the smoothness of chocolate harmonizes beautifully with the invigorating freshness of mint ice cream. Before I could enter the Kasumigaura factory, northeast of Tokyo, I had to zip up an all-white coverall and place a white plastic skullcap under a hard white helmet, tucking in all of my hair. Strawberry Kit Kats seem to be the breakout flavour as this is also regularly available in the UK and other overseas countries. You see, in Japanese, Kit Kat or Kitto Katto sounds a lot like Kitto Katsu, the Japanese phrase for “you’ll certainly win.
The result is a sublime creation where the rich aroma of browned butter seamlessly complements the velvety allure of the creamy white chocolate filling. A pinkish, fruity Kit Kat would have been a gamble almost anywhere else in the world, but in Japan, strawberry-flavored sweets were established beyond the status of novelties. Myrna Fossum, a 77-year-old former home economist, is often credited as the mother of a simplified version that she marketed as “the Best Approach.
It was more like a real pastry kitchen, full of dehydrated fruit powders and matcha organized in tubs, chocolate molds and serrated knives and a marble counter for tempering chocolate. As with a beloved sports team, your affinities and fealties have been ingrained since your prelinguistic days. Similar in design to the Osaka Castle White Chocolate Kit Kat, this is a premium strawberry cheesecake Kit Kat that is packaged in a box that looks like Mount Fuji. Using the Sublime Milk bar as its base, this premium treat is topped with dried cranberries and crushed almonds.
A Kit Kat is composed of three layers of wafer and two layers of flavored cream filling, enrobed in chocolate to look like a long, skinny ingot.
This Kit Kat combines the elegance of matcha with the earthy flavor of kinako or roasted soybean powder. Early Japanese TV commercials for the candy drew on the chocolate bar’s British roots to promote it as a foreign product, depicting British soldiers breaking for a treat. She knew, from the start, that it wouldn’t be possible to replicate the texture of fresh mochi — tender, almost slippery in the mouth — in a chocolate bar.
Light green in appearance, the Shizuoka Wasabi KitKat is one of the most popular regional Japanese KitKat flavours.
A result was the relatively straightforward method of evaluation I’d observed: less reliance on jargon, more on the senses. If you’d like to learn everything about these delightful treats, then check out our article, Japanese Kit Kats: the Ultimate Guide. These classic or regular flavors include original chocolate, matcha (green tea), hojicha (roasted green tea) and whole wheat.
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