About this deal
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Radiohead's managers differed from the rest of the music industry and felt that non-profit peer-to-peer file sharing should be legalised. [8] They defended the release as "a solution for Radiohead, not the industry", and doubted "it would work the same way [for Radiohead] ever again". [73] Radiohead have not used the pay-what-you-want system for subsequent releases. [74] In Rainbows was ranked among the best albums of 2007 by many music publications. [141] It was ranked first by Billboard, Mojo and PopMatters, third by NME and The A.V. Club, fourth by Pitchfork and Q, and sixth by Rolling Stone and Spin. [141] It was also named one of the best albums of the decade by several publications: NME ranked it 10th, [142] Paste 45th, [143] Rolling Stone 30th, [144] the Guardian 22nd, [145] and Newsweek fifth. [146] Rolling Stone included In Rainbows on its updated lists of the 500 Greatest Albums of All Time at number 336 in 2012 [147] and 387 in 2020. [148] It was included in the book 1001 Albums You Must Hear Before You Die. [149] In 2019, the Guardian named In Rainbows the 11th-greatest album of the 21st century so far. [150] In 2020, Rolling Stone named In Rainbows one of the 40 most groundbreaking albums for its pay-what-you want release, influencing acts such as Beyoncé and U2. [151] In 2021, Pitchfork readers voted In Rainbows the fourth-greatest album of the previous 25 years. [152] The release came at a time when CD sales were falling due to internet piracy. [69] It surprised record executives; an unidentified executive at a major European label told Time: "This feels like yet another death knell. If the best band in the world doesn't want a part of us, I'm not sure what's left for this business." [62] U2's manager, Paul McGuinness, said that 60 to 70 percent of Radiohead fans had pirated In Rainbows, and saw this as an indication that Radiohead's strategy had failed. [70] Maletsky, Kiernan. "Radiohead at the Scottrade Center: Selections From Thom Yorke's Banter". Riverfront Times . Retrieved 13 September 2020.Greenwood, Colin (13 September 2010). "Radiohead's Colin Greenwood: Set yourself free". Index on Censorship . Retrieved 29 January 2023. Thom Yorke: Why he's glad to have made such a big noise". The Independent. 3 January 2008. Archived from the original on 9 January 2009 . Retrieved 2 July 2020. a b c Buskirk, Eliot Van (31 July 2008). "New In Rainbows numbers offer lessons for music industry". Wired. ISSN 1059-1028. Archived from the original on 9 April 2017 . Retrieved 6 January 2020.
Molanphy, Chris (10 April 2008). "Countin' down the drum stems! Remixable single gives Radiohead a hit". Idolator . Retrieved 28 April 2009. Hyman, Dan (9 December 2011). "The Ten Most Disappointing Albums of 2011: #5 – #1". OC Weekly. Archived from the original on 2 February 2017 . Retrieved 26 March 2016. The End of The Beginning". Dead Air Space. 5 December 2007. Archived from the original on 7 December 2007 . Retrieved 6 December 2007. Thill, Scott (8 July 2009). "Sonic Youth Slams Radiohead's in Rainbows Model". Wired. Archived from the original on 5 October 2017 . Retrieved 4 June 2017. Ask Billboard: Indies, No. 2 Hits & Teddy Pendergrass". Billboard. 14 September 2009. Archived from the original on 30 May 2013 . Retrieved 15 August 2011.
Credits
a b Greenwood, Jonny (1 October 2007). "In Rainbows". Dead Air Space. Archived from the original on 6 November 2011 . Retrieved 1 October 2007. Cohen, Jonathan (12 November 2007). "Radiohead Sets U.S. Deal For New Album Release". Billboard. Archived from the original on 2 February 2008 . Retrieved 12 November 2007. Yorke, Thom (15 October 2006). "if you are concerned about climate change". Dead Air Space. Archived from the original on 13 October 2007 . Retrieved 14 October 2007. Brandle, Lars (18 October 2007). "Radiohead Returning to the Road in 2008". Billboard. Archived from the original on 8 February 2008 . Retrieved 21 December 2007.