Wella 12/11 Koleston Perfect ME+ 60 ml

Product Information

Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 8/Result The new Koleston Perfect Me+ range uses two new breakthrough technologies, currently exclusive to this range. Pure Balance Technology and ME+ work to deliver beautiful, vibrant results whilst reducing damage to the hair and the risk of developing new allergies to hair colour. Koleston Perfect Me+ offers a huge portfolio of shades, with easier mixing and a more precise application, making a better experience for both clients and colourists. In between your highlights, add accent lights through the warm base tone with a darker shade of blonde. Every fourth weave should be this accent shade, applied under the recession area for a hint of depth. Step 3: Gloss and Glow

The No-Bleach Blonde techniques above are all part of the Signature Blondes collection, and they’re perfect for no-compromise clients who are reluctant to use bleach on their hair. However, a customer's lightening options don’t stop there if they’re looking to reduce damage. Signature Blondes also features services that make use of Wella BlondorPlex; a premium hair lightener-meets-bond strengthener, which we've infused with our WellaPlex No1 Bond Maker to reinforce internal hair bonds during the lifting process. The deal closed on December 1, 2020, establishing the Wella Company as a stand-alone private entity based in Geneva, Switzerland.

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On November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ] Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with.

Want blonde hair without the bleach? Enter the Koleston Perfect Special Blondes palette; a collection of high-lift colours that combine lightening and toning powers in a single step. With 11 permanent hair colour hues to choose – from golden to platinum blondes – the palette is perfectly varied, giving you access to a range of natural-looking blonde shades that work on all base hues. JAB chair Bart Becht quits in split with partners". Financial Times. 14 January 2019. Archived from the original on 2022-12-11 . Retrieved 2020-10-23.

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Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2

In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings Ensure intense and vibrant colour with the new Koleston Perfect Me+, Special blond 12-11. With over 120 shades in the range you are sure to be able to cater for every client and provide them with the hair colour of their dreams. The expert formula creates pure, balanced results with natural depth and shine every time. With the Koleston Perfect Me+ collection you can guarantee your clients up to 100% grey coverage to keep unwanted grey and white hairs at bay. Provide up to 5 levels of colour lift and give your clients that colour they have been longing for.

When Should I Use a High Lift Hair Colour?

Wella acquires Briogeo to strengthen sustainable haircare portfolio". The Industry Fashion. 29 April 2022. Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6] Create base lights that set the tonal direction for your blonde creation. These will be scattered all over the head, from root to tip. Vary the size of weaves and microlights, and paint at a diagonal angle. Step 2: Add Accent Lights Annie Young-Scrivner appointed as CEO of Wella Company". Premium Beauty News . Retrieved 2020-10-23.